This part of Sara group caters to the distribution of alcoholic beverages in North India. Sara Traders / Distributors market Indian Made Foreign Liquor (IMFL) and Scotch Whiskies to over 100 outlets. Well-known Indian and Scottish brand whiskies are distributed exclusively in Punjab. “Teachers”, a branded name in Scotch Whiskey, bags the largest market share in this category.

Among the medium range of Scotch Whiskies, Sara Distributors represents brands such as Black & White, 100 Pipers and Black Dog. At present the company is negotiating with French vendors for marketing French Wines in India. The annual turnover of this division is over Rs. 800 million.